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Smalltown Supersound
3 label tracks the Ninja keeps in rotation, and the artists behind them.
Smalltown Supersound occupies the blurred hinterland between the dance floor and the headphone zone, threading techno structures through experimental electronics. With Kelly Lee Owens, Lars Horntveth and Carmen Villain on its books, the label favours texture and tension over obvious club tropes, letting each artist twist rhythm and atmosphere into something distinctly cerebral.
An average Ninja score of 8.3 across three rotated cuts confirms its place in the deeper end of the underground, where quality outweighs quantity. Rather than chasing peak-time bombast, the imprint deals in nuanced, left-of-centre electronics that reward repeated listening and sit comfortably alongside the most adventurous contemporary techno.